Bachelor in Business Administration, is a degree designed to provide students with a strong foundation in business fundamentals and their application in real-world work environments. Ideally, a BBA degree will combine foundational general education courses with a strong focus on the specific business specialization of your choice. These specializations can include management, marketing, entrepreneurship, finance, international business, human resources, accounting, management information systems and others. Through a comprehensive curriculum, a BBA degree can prepare you for real-world business administration roles. You can learn how to reach smart business conclusions through empirical analysis, a skill set that can apply across every aspect of business, from planning how the organization will operate day-to-day to adjusting strategies in the face of ongoing changes and challenges. You can still find a more technological approach in a comprehensive BBA program as well, covering topics such as the influence of technology in today's business and drawing on quantitative analysis to understand current business practices. In these programs, you can be exposed to decision-making strategies involving team-building and leadership development while learning finance, accounting and economic principles applicable to the global marketplace. With a BBA, you can obtain the expertise to approach business administration from both a micro and macro perspective and be prepared to pursue career opportunities in a variety of fields
📘 Bachelor in Business Administration (BBA) Curriculum
Program Duration: 4 Years (8 Semesters)
Total Credits: ~126–132
📌 Year 1: Foundation in Business & General Education
📚 Semester 1
Principles of Management
Business Mathematics
Introduction to Microeconomics
Business Communication
Computer Applications in Business
📚 Semester 2
Principles of Marketing
Financial Accounting
Business Statistics
Macroeconomics
English Composition & Presentation Skills
📌 Year 2: Core Business Knowledge
📚 Semester 3
Organizational Behavior
Principles of Finance
Business Law
Business Ethics & Corporate Governance
Business Data Analysis (with Excel/SPSS)
📚 Semester 4
Human Resource Management
Operations & Supply Chain Management
Cost & Managerial Accounting
E-Business & Digital Transformation
Business Research Methods
📌 Year 3: Specialization Begins + Global & Strategic Thinking
📚 Semester 5
Strategic Management
Entrepreneurship & Innovation
International Business
Elective I (from specialization)
Elective II (from specialization)
📚 Semester 6
Management Information Systems
Leadership & Team Building
Quantitative Techniques for Decision Making
Elective III (from specialization)
Internship / Industry Placement (Summer)
📌 Year 4: Advanced Specialization & Capstone
📚 Semester 7
Business Policy & Strategy
Financial Institutions & Markets
Elective IV (from specialization)
Elective V (Open Elective)
Project Proposal / Thesis Part I
📚 Semester 8
Business Simulation or Capstone Project
Project / Thesis Part II
Viva Voce & Presentation
Seminar on Contemporary Business Issues
🎯 Specialization Areas (Students Choose One):
📈 Marketing
Consumer Behavior
Digital Marketing
Integrated Marketing Communication
Marketing Analytics
💰 Finance
Corporate Finance
Investment Analysis
Financial Modeling
International Finance
👥 Human Resource Management
Talent Management
Industrial Relations
Compensation & Benefits
HR Analytics
🌍 International Business
Cross-Cultural Management
Global Trade Policies
International Marketing
Foreign Exchange & Risk Management
💡 Entrepreneurship
Venture Creation & Startup Development
Small Business Management
Social Entrepreneurship
Startup Funding Strategies
🧪 Skill Development & Co-Curricular Integration
Regular case study analysis
Business competitions and pitch events
Communication & Leadership workshops
Internship in corporate/NGO/startup settings
Industry talks and career guidance seminars
Jorge Overall
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